Preventing your brand messaging from getting lost in the chatter may be one of the most difficult challenges facing members of the staffing industry today. Your clients and candidates have no shortage of staffing firms to select from, most of which claim equal expertise or offer a comparable value proposition. To be noticed, let alone remembered, requires more than a routine message.
Contemporary marketing is built to target people on the individual level. Your staffing marketing tool should have the analytic power and maneuverability to make that happen. Here’s how the right recruiting and staffing software can integrate into your competitive marketing strategy.
Quickly Identifying Which Marketing Tactics Work
In previous years, your staffing firm might have had the luxury to test marketing tactics at a leisurely pace. However, that’s not the case today. Data analysis tools have influenced every inch of the staffing industry, from sourcing and customer relationship management to back office and marketing strategies. The difference in the growth of companies who effectively use their data is the difference in speed you see between a bullet train and a stagecoach. The right staffing marketing
Launching our own leads generation appointment setting services made from scratch is time-consuming and it is downright very expensive. To scale back costs, many businesses would rather delegate setting services proposed by providers of said services. We realize that setting appointments are used to generate leads and are vital to putting together the client base of our business. Lead generation is actually our answer to better or enhance our marketing and sales for the triumph and progress of our business. But how do we pick the right services for our company?
Find the Best Appointment Setting Services
By partnering with providers managing our outbound setting services our group can be in the position to eliminate possible leads from individuals who are uninterested of our services and products. By using a professional provider that appreciates the main advantages of quality over quantity the whole process of amassing prospective customers will be swifter and much more cost-effective. There are literally way too many companies presently competing with one another nowadays. How can we possibly pick the right provider that could improve our company’s marketing initiatives? Appointment setting services
I have a confession to make.
I broke a rule of Copywriting for Direct Marketing.
In fact I didn’t even realise I broke a rule until I got my copy back from my very first client!
But before all else I need to tell you about myself. I’m a junior copywriter meaning I’m just a beginner in this awesome world of Direct Marketing. One day I hope to sit at the table with the likes of the great old hands before me. Greats like David Garfinkel, Doug D’anna, Ben Settle, David Duetch, Gary Bencievega and good Ole Uncle John Carlton. I also hope to one day write for many of the top Direct Marketing companies in the world.
Yes my friends I’m ambitious.
So what exactly did I do wrong that got my copy rejected in the first place? Well, in my search to find clients I figured since Copy is advertsing I would “hit the pavement,” and sell my services business to business in hopes of landing a client or at least a prospect.
In my search of landing my first client I was met with rejection after rejection.
Quality signage can play a key role in any marketing effort. Signs, displays and banners that are designed to catch the eye and showcase a specific brand, product or feature can allow merchants and retailers to increase revenue and generate additional interest in specific products or services. Suppliers and providers who can offer a wider range of materials options can be an asset that no business owner can afford to overlook.
Poorly designed displays can find even the best quality products going unnoticed on store shelves and retail environments. Marketing a specific item or ensuring that services and promotional specials are more likely to stand out can be more challenging than many business owners might realize. The right promotional materials, signs and banners can make quite an impact on customers.
While digital marketing continues to grow in popularity, merchants and retailers who neglect conventional resources could be making a costly misstep. Proven marketing resources and methods still play an important role within the sales process and access to the right resources can be a very important concern. Dealing with a supplier who can offer a wider range of promotional materials, choices and options is always a smart move.
Generating increased interest in a
Even though the Internet has changed the face of marketing, direct mail marketing can still help you reach prospective clients and generate sales.
Most direct mail marketers ‘use printed labels on envelopes; the result is that they never get opened and end their journey in the garbage bin. The solution to this problem is sending envelopes with handwritten addresses.
Why Handwritten Envelopes?
A study report published in Simon Ruda presentation showed that handwritten envelopes lead to 35.4% response as compared to 32.5% response from participants who received regular envelopes with printed labels. Printed mail looks more like a marketing gimmick and often gets ignored at their very first instance.
On the contrary, hand-addressed envelopes spark curiosity because they look different from a regular mail and the recipient generally wants to know what’s inside.
Tips to Use Handwritten Envelopes
There is a no doubt that a hand-addressed envelope can get you better response, but there are several other elements that also contribute to its success. Here are some tips to make your direct mail marketing campaign more successful.
Targeted Mailing list
It is one of the most important elements that should not be overlooked. You need to ensure the people, who you are sending the hand addressed envelopes to,
Printing has always been an important part of any business because most of the information and product details create greater impact when they are viewed and held in hand. Even though digital media has occupied a part of the business it cannot completely do away with the print industry. Surveys show that printed media still occupies a significant part of the industry. This is because it offers certain benefits that are unavailable elsewhere.
• Printed matter is tangible:
Newspapers, brochures, or magazines create a deeper impression because they can be held in the hand. They may occupy some space but the comfort of sitting in a relaxed way and perusing through one is simple and extraordinary.
• Greater engagement:
Printed matter can engage a person for a longer time and people tend to read it much faster than an online version of the same.
• More credibility:
Digital matter contains multiple ads and pop ups which can be very distracting to the reader. In printed matter, the advertisements do not present any imminent ads and hence the credibility is greater.
Thus by offering more visibility, credibility and reader engagement printing services have undoubtedly created its own niche in the business world. Over the years the variety in
We sometimes get despondent clients who blame us for their lack of response on a recent campaign. If you have had a similar experience, please read this carefully.
After we have carried out a distribution we like to call the client and get feedback on their response. Often we hear, ‘well I don’t know, no one said they came because of a flyer‘. Sound familiar? The other thing we hear is, ‘Leaflet distribution is rubbish, we haven’t had a single call from the flyer!‘ or ‘I think my business simply doesn’t benefit from leaflet distribution‘. These are certainly far too familiar to us, but needn’t be for you any longer.
Read these 3 simple keys for a successful flyer campaign:
- Have a bold headline. ‘Gorgeous Garden for Summer’ (This would be ideal for a landscaping company).
- Have an eye catching image. So on the garden example consider a great looking garden with a happy family enjoying a BBQ in it.
- Have a track-able call to action with t&c’s. E.g. FREE BBQ with this flyer*. The main T&C’s you want is an expiry date and to state they need to present the flyer to receive the offer. E.g. *Expires 31/07/16. Valid upon presentation of this flyer
Most of the people like reading print materials. According to a recent research report, people remember more when they read in print, especially those colorful and attractive pictures. So, if you want to attract some new customers by introducing your product, offer or announcement, go for the printed banners and signs. When it comes to providing essential information regarding a specific product or a group of products, business brochure is the right option.
In exhibitions and trade shows, various companies present their brochure to the visitors for identifying the brand, product and message. It can be called as the first impression on a customer.
This material is a brilliant option for initial client meeting and networking. In comparison to other printed materials used in promotional activities of a company, brochure needs a different approach while designing and printing.
The brochure provides an in-depth view of products & services and creates a chance of being read by the target audience. So, it should not be as disposable as a leaflet. If you want to get an attractive design, contact an online printing company that provides material, design and printing services.
So, what should a business brochure include? Let’s have a look.
Image placement seems
The question of what is the response rate from leaflet distribution, has to be one of the most commonly asked questions we receive from potential and existing customers. To put this question into context, it’s like asking a gym instructor, ‘how much weight will I lose by joining the gym?’. There are many factors which determine how much weight you may lose, and the same is true for your response rate from a door to door distribution. The next few paragraphs will help illustrate how you can maximise your response rate.
What do the stats say?
The Direct Marketing Association (DMA) has carried out extensive research in an attempt to give you a good idea of what to expect from your flyer distribution campaign: “A key finding is that 89% of consumers remember receiving a door drop mailing – more than any other marketing channel. And it has a powerful place in people’s lives, with 45% keeping leaflets on a pinboard or in the kitchen drawer”. This is great news! However, the average response rate is around 1%. So the question is why aren’t people responding, and more importantly, how can we encourage people to respond?
Which industries benefit most from leaflet distribution?
Brochures are sometimes considered a thing of the past, especially in today’s digital marketing world.
But they do still have a valuable part to play.
Whether you have them printed as a hand-out for exhibitions or conferences, or as a PDF download from your website, brochures remain a valid form of marketing collateral.
So, if that’s the case, why did your last one tank?
Why did no one read it?
Your brochure is only as good as the images and words it contains and brochure copywriting isn’t as easy to write as you may think.
Here are some of the main reasons why your brochure failed.
#1. Re-using existing copy
Before I begin, if you think all you have to do is copy the content from your website and paste it into your brochure, think again.
You are creating your brochure for a specific purpose, so it’s important the information it contains is relevant.
Normally, your brochure exits to promote a new product or service (occasionally a range of services).
If that’s the case don’t fill the pages with stuff about everything else you do. Granted, you can have a page at the back that gives an overview of that stuff, but the main focus should be on the product
It didn’t take me more than 2 minutes to tell the General Manager to a business I consult to…
“This sales letter is crap!”
I meant to say in a polite way… “This sales letter won’t work!” but me being me didn’t quite express it so eloquently.
You see this business, one I know quite intimately, needed to steer in a different direction to make sales.
They have lived for the past 10 years on being reactionary. Now they had to start chasing sales.
So they asked me to help create a sales brochure which introduced a new service.
It covered features, benefits, who, what, where and how. It was full of emotional direct response copy. It was a brochure which had all the hallmarks of success because it followed a proven direct mail formula.
It was also 12 pages in length. Somewhat more than their normal one-page flyer they were accustomed to sending.
It took hours of negotiating with the Marketing Department to get the new style brochure approved because the brochure was against their boring, mundane, structured and robotic marketing template.
I was taking them in a new direction.
I knew the 12 page brochure would work because I have used the model to sell $450,000 worth of
Newsletters, postcards, brochures, flyers, business cards; there are many types of effective direct mail. In this article we are going to discuss snap pack mailers, one of the cheapest but most effective mailers used in direct mail marketing. These are the simple mail without envelopes that must be torn along the perforated edges on both sides to be read. They are not as colorful or grand as postcards, nor include plenty of information and attachments like a newsletter. Yet they are popular and are extensively used for a wide array of applications.
Advantages of Snap Pack Mailers
Before we know more about the processes and materials employed in snap pack printing, let’s briefly understand why this simple piece of mail is preferred so extensively by all businesses.
• Cheap – The first and foremost reason to use these mailers is that they are very cheap to print and send out to customers. It is just a sheet of paper glued on both ends, doesn’t require color printing and doesn’t require an envelope either.
• High Open Rate – Though simple in its design and form, this form of mail instantly generates a sense of curiosity among the potential customers. It prompts them to tear
With the constant bombardment of tweets, Facebook posts and e-mails a piece of advertising received in the mail is a refreshing change and grabs attention. Of course a standard letter simply will not make the mark – an attention-grabbing format is a must and a good start is to choose a direct mail idea that is sent out in a chunky envelope.
Our love of a good book has not diminished with the introduction of e-readers. We are still impressed and intrigued by a glossy cover and the fact that we can pick a book up and investigate further.
This is why direct mail is not dead – just like those books a well-designed and attention-grabbing direct mail piece will work for any advertising campaign and here is why:
A chunky board envelope or mailing wrap will rise to the top of the post tray, arouse curiosity as to what is inside and beg to be opened. That is just a starting point – you also need an entertaining and effective direct mailer inside the box to keep the interest.
A pop up product is a great way to impress and get your message across. All pop up products are sent out compressed into
For the purpose of this article we will be talking about direct mail, telemarketing and email marketing. With direct mail, you can mail out a simple letter, a colourful postcard or small package with a sample of your product. Telemarketing allows you to speak directly to your prospects and inform them of your product or service. An email campaign can be as simple or elaborate as you want, providing your prospects with quick links to your website.
You can also try to do all three! The key to marketing is repetition. By reaching out to your prospects using different marketing methods, you strengthen your initial message. This also gives your prospects a variety of ways to respond, which will improve response rates.
Of course, the costs associated with each direct marketing method will vary for each form. Regardless of the form you choose, there are a few things to think about when setting a budget for your direct marketing campaign.
The first cost is going to be the list you use. Unfortunately, there is no absolute cost to a direct marketing list. Your list cost is going to vary based on what type (mail vs telemarketing vs email) of list it is, how
Seven top tips for your next trade shows or exhibitions
We know that many of the products we sell will be used as promotional giveaways at trade shows, conferences and exhibitions. Through this we have learnt a few things that will help you market your brand at these events.
We’ve got a mixture of advice and potential promotional products.
Here are seven top tips:
1. If the customer is going to say no to you, make sure “no” the answer you want to hear. Instead of asking if they would like some free promotional products, ask them “have you seen our free merchandise”. It’s far more difficult to say no to somebody when a simple “no thanks” will get the job done.
2. Make one of your handouts pre-charged power banks. These make a fantastic promotional product in their own right, but the added practicality of being pre-charged, your printed product has gone from being a useful item to have in the future to being a lifesaver there and then.
It may take a bit of time charging the power banks before the event but it will be worth it. Your company’s message and logo will be on the product which saved the day.
3. On the
What is a Circular?
The leaflet is an unfolded paper which is used to bring the attention of people towards a particular idea, product, service or event. A poster puts across a message easily across to people. An announcement is printed in small sheets, but can be increased in size according to the requirement. Fly poster printing services print dodgers more often than not on one side, but it can also be on both sides.
They are distributed by people, especially employed for that purpose, to a passer-by in a trade show or a shopping complex, or somewhere similar. Bulletins can be also folded and kept in envelopes. For printing bills, any kind of printing ink can be used, but colorful blurbs are much in demand.
A notice usually is used for a very short time, so the paper used for the roster may not be very thick. Sometimes handouts are used for one-off events, but sometimes it is referred to again and again and for that the paper needs to be durable, especially for usage in a product spec sheet.
What is a Brochure?
A folder is pretty similar to a mailer but it always has printing on both sides. A throwaway has usually
Whether you are looking to do a mail out, a telemarketing campaign or wanting to reach prospects by email, direct marketing is an effective and affordable way to reach out to potential customers.
The lists you use will determine the success of your direct marketing campaign. Determining who to target the list is a crucial process and establishing your criteria will help you get the best results.
You may want to find a list of consumers or businesses who have purchased products or services similar to yours, or who fall into the demographic profile or income range you are trying to reach.
With thousands of direct marketing lists to choose from, it’s hard to know where to start. Evaluating list suppliers and finding the right direct marketing lists for your particular campaign can be over whelming.
A direct marketing list broker represents all available lists in the direct marketing industry. they will help you find the best list by understanding your target market. The brokers serve as your guide, providing list recommendations for your marketing efforts.
If possible, look for a list broker who has experience working with clients who target the same type of customer you’re trying to reach. If you are trying to